Starlight: brand development & logo design
I collaborated with the photographer behind starlight photo, Lillian Kreisberg, to develop a brand and a logo for her photography business. She pursued me for a branding project with a logo design. Her original aspirations of the branding and logo were alternative, groovy, ideas mostly encompassing her love of stars and the indie aesthetic. She was particularly enthusiastic about designing something in the likeness of her favorite necklace, a girl with a star as a head. She also specified that she wanted to see her star logo wear quirky, clunky, attention-grabbing shoes (which makes sense because a big part of her life is thrifting and antique shopping). I was able to successfully work with Lillian to provide a name
and a logo that exceeded her expectations.